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Professional Experience

2009:Social Media Strategist (Volunteer ), Economics for Peace Institute

  • Defined and implemented a social media strategy to raise awareness of epi, increase website traffic, generate new members, donations and engagement.
  • Lead a team to develop a delivery platform for epi programs


2009 : Social Media Officer/CTO (Volunteer ), InlandNet

  • Evaluated, developed and implemented technology, communication and social media initiatives to establish and enhance inlandNet brand, improve communication, and reduce volunteer workload.
  • Actively participated in InlandNet LinkedIN and Yahioo discussion groups to increase traffic and increase membership
  • Presently leading a project to bring InlandNet's IP properties under one website
  • Continually promoted the use of social media, increasing membership use of SM

2008-2009 : Vice President Marketing (Volunteer), Experience Unlimited(EU)

  • Promoted to VP Marketing and asked to lead the organization.
  • Designed marketing and sales strategies to promote Experience Unlimited as a resource for mid to high level, experienced employees and managers.
  • Coach video resume candidates for "Workforce TV" a pilot program with the city of Corona
  • Implemented new communication platform increasing the level of communication and delivering new tools while reducing the workload put on volunteers
  • Teach workshops on the use of Social Medias and their application to the job search
  • Implemented online presence with Twitter, Facebook, LinkedIn and used the platforma to engage constituencies, create awareness, increase membership and direct traffic

1991 to present: Business Development Professional, Sales and Marketing Consultant

  • Relentless Social Media evangelist and practitioner, working social media on a daily basis to drive traffic, network and guide individuals and organization in their adoption of Web 2.0 and social media
  • Brought Multi-dimensional focus to client needs within Art, Pharmaceuticals, Skin Care, Financial Services and Travel industries.
  • Sample of companies: Randall Scott Fine Art, Vista Travel, Art Decor Place, Designs by Mickie, Kynesis (Sun and skin care products), KRM Associates (RA/QA Consultants, Biotech),
  • Analyzed Business and Operational Processes to develop and implement custom solutions resulting in increased sales and profitability.
  • Designed and implemented corporate websites, advised on and implemented social media marketing solutions, delivered IT training

2005 to 2007: International Sales/Purchasing at ASC American Sun Components

Sales/brokerage of electronic components, including Mil Specs components (Active/Passive/Electromechanical and Interconnect), Computer Components, Avionics, Aircraft Parts to aerospace, military, aeronautical manufacturers and subcontractors, MROs (Aircraft Maintenance and Repair companies), EMS (electronic manufacturing), CMS (contract manufacturing) accounts.

  • Achieved Top Four account managers ranking in the company; exceeded my objectives in sales volumes and profitability by my fifth month.
  • Quickly learned on my own and developed a keen understanding of the electronic components and aircraft parts/avionics business resulting in a better understanding of my customers needs
  • Successfully Cold Called on foreign manufacturers to build new business relationships resulting in large sales in ASC brokerage and distribution services to new accounts in highly profitable aerospace, military, railroad and automotive markets.
  • Researched and located parts worldwide, negotiated price and terms resulting in significant cost reduction and higher profit, negotiated and set up accounts with highly desirable suppliers and as a result, increased our sales opportunities.
  • Interfaced with Receiving/Shipping/Quality Control departments and Shippers to insure timely delivery, quality and unparrallel customer service.
  • Interfaced with IT to develop and test CRM solution to centralize and manage purchasing information to increase effectiveness of sales and purchasing staff.
  • Trained colleagues on advanced software applications and mentored new employees increasing their productivity, effectiveness and shortening their learning curve.
  • Heavy use of web 2.0 technology to track, source, identify, research and negotiate as well as generate leads

2003 to 2004: Sales and Marketing at Fidelity National Title/Suttonland Title
Sales and marketing of Title Insurance services to the Real Estate, Mortgage Broker and Banking as well as Builder communities. Negotiation of Joint Ventures.

2000 to 2001: Sales/Sales Manager at Aquasphere America, Division of US Divers

Sales and Marketing to business and consumer segments of revolutionary swimming products for a new division of US Divers.

  • Used social media techniques (before the concept existed) to listen to the market, engage media, customers, fans and detractors to develop relationships, reposition and/or turn around perceptions and create evangelists and leveraged these relationships to generate sales and profit
  • Trained and motivated a team of 27 independent Reps, identified markets and prospective clients, generated qualified leads as well as closed sales, developed and implemented sales and marketing strategies resulting in:
  1. Increased new account openings from an average of 9 per month to 47 per month
  2. Increased sales from $1.5 million in 1999 to over $4 million in 2000, generating 22% of sporting good division sales (up from 10% in 1999) with over $400K of personally generated sales
  • Successfully repositioned one of our key products.
  • Prepared and actively attended trade shows in the sports and optical industries promoting our products creating new leads, opening new accounts and generating new sales.
  • Implemented grass root marketing program at sporting events and expos, developed sponsorship opportunities with Ironman and the US Lifeguards Association and achieved a 30% adoption of our product on the Ironman Triathlon circuit in our first year as well as increased media exposure resulting in increased demand and new retail accounts.
  • Introduced new PR firm generating high visibility for our products in medias, increased ROI and increased leads and business.
  • Worked closely with warehousing, shipping and packaging departments to solve shipping and quality issues resulting in a dramatic drop in returns and substantial savings.